Heather D’Angelo
When the inspiration for Carta first ignited in my heart, I dreamt of kindling the spark to life along with likeminded collaborators who shared my values of environmental stewardship and sustainable design.
Fortune brought these immensely talented artists and designers to my side. They are the pride and the pulse of Carta.
Kimi Lewis
Kimi Lewis is an art director and graphic designer living in sunny Los Angeles. She received her BFA from Otis College of Art and Design where she studied graphic design and illustration.
Lewis played a pivotal role in shaping Carta’s brand identity and she applied her impeccable design and vision to many elements of the brand. She was supported by writer/researcher Dana Covit at the onset of the project to develop Carta’s brand foundation, then by designer, Erica Sanchez, on packaging and web design.
Shahrzade Ehya
Shahrzade Ehya is a freelance photographer, videographer, producer, creative consultant, and contemporary art critic based in San Francisco and Berlin. She received a Ph.D. in Art History from UC Berkeley. In addition to shooting many of Carta’s product photography and portraits, she was also D’Angelo’s intrepid companion and travel documentarian in Peru. While in the Amazon rainforest, she faced a wide array of challenging filming conditions including oppressive heat, camera-ruining humidity, unpredictable rainstorms, and oft-failing generators – yet flawlessly captured breathtakingly beautiful footage. She eagerly awaits her next adventure with Carta
Lien Do
Lien Do is an audio engineer and composer at Different Fur Studios and Text Me Records in San Francisco California. She is co-founder of Liema, a post-production audio house. Her background is in classical percussion and ethnomusicology but her real passion is in experimental electronic music; her solo artistic project is called Leviathe. She has been researching different applications of sympathetic resonance through a series of artist residency installations. Do and D’Angelo worked collaboratively to compose Carta’s fragrance soundtracks for Moena 12|69 and Immortelle 43|17
Dana Covit
Dana Covit is a writer, researcher, and editor based in Los Angeles. While living in Baltimore, she studied creative writing and film at Johns Hopkins University and later received a Master of Arts in cinema and media from UCLA, where she became particularly interested in depictions of landscape and environment. Covit worked alongside D’Angelo and Lewis to develop and hone some of the earliest branding concepts and storytelling.
Fernando Sanchez
Fernando Sanchez is a Mexican conceptual artist and filmmaker living in Los Angeles. Sanchez brilliantly edited Ehya’s footage from Peru for Carta’s launch video.
Erica Sanchez
Erica Sanchez is an art director, graphic designer, and illustrator. Erica received her BA in Communication Arts from OTIS College of Art and Design, after which she traveled to Italy and Amsterdam for design residencies. She has since worked in Los Angeles with an emphasis on packaging design and branding.
Ainsley Wagoner
Ainsley Wagoner is a designer and a musician living in San Francisco. By day she crafts user experiences for Adobe XD, and by night she writes and sings with several San Francisco bands including her own project Silverware. Wagoner does ongoing web development work for Carta.
Jorge Velasco
Jorge Velasco is the founder of Likely, a sustainable packaging company that unifies beautiful design with eco-friendly design. Velasco was born in Guadalajara, Mexico, but was raised in Los Angeles. His passion for branding and packaging is evident in the design of Carta’s unique sample packaging.
Jere Seselja
Jere Seselja is a music producer, photographer, and videographer from Croatia. Along with his partner, Bernarda Murn, Seselja shot and edited all of the stunning footage from the Dalmation Coast for the launch of Immortelle 43|17.
Bernarda Murn
Bernarda Murn is a photographer from Croatia. Along with her partner, Jere Seselja, Murn shot and edited all of the beautiful photographs from the Dalmation Coast for the launch of Immortelle 43|17.
Diversity Matters
Environmental justice and social, racial, and economic justice are inseparable; this interconnectivity demands reparative actions at every scale of a conscious business, from ensuring ethical supply chains to supporting a diverse and inclusive workforce. As Carta’s founder, I take this responsibility seriously and am fully committed to allyship. I pledge to maintain a diverse group of talent and to keep listening to and learning from BIPOC communities as the company grows. I also pledge my commitment to taking restorative action when I have caused harm. I acknowledge I have many blind spots and I am open to being called in; please reach out to me at heather@cartafragrances.com with any feedback.